Patient Education Concepts, Inc. is the ophthalmic industry’s premier provider of patient education, marketing, and risk management products. PEC specializes in patient education brochures, cataract brochures, LASIK brochures, presbyopic or premium IOL brochures and custom brochures for eye care professionals.

On this web site, you will find a wide variety of proven ophthalmology marketing products such as print ads, billboards, radio commercials, television commercials, and direct mail campaigns targeting cataract and refractive patients. We also supply our ophthalmologists and optometrists with office wall posters, counter top displays, pocket folders, teaching tools, and reception room marketing videos and DVDs as well as informed consent videos and DVDs on cataract and refractive surgery.

The LVC Counselor™ and the IOL Counselor™ are interactive patient education vision simulators designed to help increase the number of patients saying YES to laser vision correction and presbyopia correcting IOLs. Each of these highly acclaimed software programs provides patients with the opportunity to “test drive” their vision before actually having surgery.

The LVC Counselor™ allows practices to address the two biggest obstacles that prevent patients from having surgery: cost and fear. Cost is overcome by using CareCredit^®’s Payment Calculator to show its affordability. Fear is overcome by showing each practices surgical outcome statistics, which builds confidence that they came to a practice that can deliver the results they desire.” Each counseling session can also be tracked and reported to your practice taking the guess work out of knowing your true patient conversion rate. (Click here if you need an outcome analysis program).

The IOL Counselor™ is an interactive patient education vision simulator designed to help counselors explain presbyopia, cataracts, cataract surgery, refractive lens exchange, refractive errors, monofocal IOLs and premium IOLs to patients in need of lens replacement. Since its introduction in March of 2007, over 3000 practices have found the IOL Counselor™ to be extremely effective at increasing the number of patients electing premium IOLs over standard monofocal IOLs.

Whether you are a manufacturer in need of marketing materials for your ophthalmic device or you are an ophthalmic practice looking to build your surgical volume, let PEC with its 25 years of experience in the eye care business help you achieve your marketing goals.

Introducing:
The LVC Counselor™ & The IOL Counselor™

Learn more about the LVC Counselor™.

Learn more about the IOL Counselor™.

Learn more about our Infinity Series Brochures. The Possibilities Are Endless! The Infinity Series brochures are ideal for ophthalmology practices that operate on the cutting edge of their field. As new technology and surgical techniques are introduced, standard brochures can become obsolete, leaving a practice with hundreds or even thousands of outdated brochures and in a panic to create a new one.