Price: $25.00 each

Regardless of the size, scope, or competitive environment of your practice, how you present your practice to your patients, both internally and externally, can make a huge difference in the level of success you achieve. The following internal and external marketing “best practices” strategies were created from extensive industry research and inspired from the experience of thousands of ophthalmic practices that Michael Malley, President of Centre for Refractive Marketing (CRM) Group, and Robert Watson, President of Patient Education Concepts, Inc., have had the pleasure of serving over the last 23 years.

Successful medical practices become that way by always putting their patients’ interests first. This
principle places all other interest - including self-interest - into subordinate positions. It also requires
the practitioner’s dedication to providing state-of-the-art medicine and his or her commitment to adhere to the highest level of professionalism, both on and off the job. Yet these alone are insufficient for success. In order for a practice to flourish in today’s constantly-changing and highly-competitive environment, a practice must implement and continuously refine a wide variety of internal and external marketing strategies.

This book was designed to help successful - and not so successful - practices compare their efforts with the best practices of others in the ophthalmic specialty. It is divided into two sections: Internal Marketing and External Marketing.

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