Many PEC clients that use our brochures ask us if they can post these brochures on their website as a downloadable document or if they can just copy and paste the text into their website. They also want to know if they can use content from PEC’s Next - Generation Website (www.joneseyecenters.com) and use images and video segments from our videos. The answer is No and Yes.
PEC has become the leading provider in patient education materials because we work hard to write meaningful and effective copy and support that copy with high-end video and graphics. We charge a fair and competitive price for our materials and use that revenue to pay our salaries so we can continue to offer our customers new and innovative products. If we allowed anyone to copy and use our content without charging them how could we stay in business?
All of our brochures, videos and web content are copyrighted. Copying any element of them without permission, even though a customer has purchased our product, is a blatant violation of PEC’s copyright and outright theft of our intellectual property.
Also covered by our copyright protection is the production of a “derivative work”. If someone takes our original text and makes minor changes or additions to it that are of little substance, it is still our intellectual property and would not be copyrightable as a “new work”.
PEC will pursue any practice that copies or creates a derivative work from our materials to the full extent allowed by copyright law when it discovers such a violation and the violator refuses to pay PEC for its use.
PEC realizes that we live in a time where 75% of the population search for healthcare information on the internet and that having our materials available for downloading or use on their website would be a valuable asset for them. Therefore, PEC will license specific brochures, text and/or graphics contained in many of our products for a reasonable annual fee. In order to obtain the rights to post PEC copyrighted content on a customer’s website, payment must be made in advance and a written license agreement specifying exact use rights must be issued by PEC. This license will serve as notice to any web developer that our customer does indeed have the right to publish our materials on their website.
Not all PEC materials are licensable. Therefore, it is imperative that you consult with a PEC representative to determine the cost and availability to licensing the content you would like to use. If PEC discovers a practice has been using our materials without permission and the practice wishes to avoid the legal costs, ramifications, and any punitive damages from violating our copyrights, the pricing outlined in the guidelines below will be double for the time period in which the violation occurred. Depending on the cooperation and time spent setting the violation, PEC may allow the continued use of the content and reduce the license cost to current pricing going forward.
PEC Brochures - Completely Custom or Overprinted Brochures
If you purchase a completely custom brochure or a minimum of 500 overprinted brochures per year – PEC will provide you with a downloadable file of that brochure with your custom information for $250 per year.
If you are not purchasing our brochure at the minimum per year – PEC will provide you with a downloadable file of that brochure with your custom information for $500 per year.
If you want to use the text and images from our brochure on your website as content for one of your web pages, and you purchase a minimum of 500 overprinted brochures per year – PEC will license the text from that brochure for $250 per year.
If you want to use the text and images from our brochure on your website as content for one of your web pages, and you are not purchasing our brochure at the minimum per year – PEC will license the text from that brochure for $500 per year.
PEC Images and Graphics
PEC images used within its brochures, videos and website may be licensed providing PEC produced the images and graphics. Pricing for PEC images is $150 per image per year.
Content and Images from PEC’s Next-Generation Website (www.joneseyecenters.com)
There are over 140 pages of content on www.joneseyecenters.com. PEC licenses this website and its content for $5000 along with a minimum monthly fee of $150 per month. Individual pages of content may be licensed for use for $250 per page per year. Remember, making minor modifications to one of these pages does not create a “new work” and will require a license from PEC even if you make minor changes to it.
Video and Content from Videos
PEC will consider licenses for streaming videos and content from its videos on an individual basis. If a customer wishes to purchase copies for distribution to patients, see the pricing section under Videos on our website.