The Web Site’s New Role in Marketing

Newspaper, direct mail, radio, and television ads cannot realistically give patients all the details about your practice or a promotion on which you want them to act. To maximize the results of your advertising campaigns, use the ads to direct patients to your Web site for more information. By connecting your Home Page with your other advertising efforts, your site becomes the source for visitors to learn more detailed information about your campaign or promotion. Once visitors to your site are ready to take the next step, they are only a click away to becoming visitors to your practice.

As one of the industry's leading providers of patient education and practice marketing materials, PEC is able to offer a number of Web based promotions. Each consists of a Home Page graphic that is linked to a detail page about your promotion. PEC has created integrated newspaper or magazine print ads, direct mail cards and radio spots that complement each promotional campaign to drive leads to your Web site. If you have created your own marketing campaigns, PEC can also help create the Home and Content pages to support your efforts.

Click on the Promotion below to see each element of the Web Based Promotion: